>> i mean you,ed have had all of the advisers at post election conference saying it wasn't. michele bachmann put a ton of time, resources and that didn't turn into anything, as you well know. the governor has said it's irrelevant we should move beyond it. when you have governor of the party saying we should move beyond it and the top consultants on the last campaign saying, yeah it doesn't matter, you know, i think it's probably losing its significance. >> michele bachmann won the ames straw poll and finished sixth, sixth in the iowa caucuses. the other one i thought was right on, saving money to advertise in october is a good idea. turns out not, why? >> this, i think, could have the most lasting impact going forward that will be interesting to see in 2016. as you well know, the obama campaign made an early decision to define mitt romney in may and june, coming out of the primary. went right into the states, sort of framing him as a plutocrat who didn't care about the middle class, mitt romney campaign reserved time for the fall, put $20 million into the fall but he was alr